Programmatic Advertising With Controls You Can Understand
Reach defined audiences across the open web, connected TV and apps with clear limits on where and how often ads appear.
Work directly with the specialist who runs your campaigns
15+ years in the field and 1,000+ campaigns optimised
Month-to-month terms and plain-English reporting
Independent, hands-on and accountable. No account-manager hand-offs, no junior staff learning on your budget.
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★★★★★
“Demonstrates deep knowledge with Google Ads, and presents like a true professional”
★★★★★
“great work done with minimal fuss. responded well to feedback.”
★★★★★
“Very knowledgeable across multiple platforms. Was also very flexible to reschedule appointments. Got the job done on time. Highly recommend, you will not be disappointed.”
Buy reach without losing control of where ads appear
Programmatic buying automates the purchase of ad space across thousands of sites. It can scale reach quickly, but without careful controls it can also waste money on poor placements. I set clear rules for audiences, inventory quality, frequency and measurement, and report what was actually delivered.
01
Reports show impressions but not the quality of sites that served them.
02
Audiences are bought as packages with little explanation of how they were built.
03
It is hard to link display exposure with later enquiries.
What my Programmatic Advertising service includes
01
Audience planning
First-party lists, contextual categories and behavioural segments are chosen with purpose.
02
Inventory and brand safety rules
Allow lists, block lists and verification tools limit exposure to poor content.
03
Frequency capping
Limits prevent over-serving the same person.
04
Creative formats
Display, video and native assets are prepared for the placements chosen.
05
Cross-channel coordination
Programmatic activity is timed with search and social campaigns.
06
Incrementality checks
Where possible I test whether ads create demand that would not have happened anyway.
Why work with hands-on specialists for Programmatic Advertising?
Most agencies pass your account between several people. With Synergy Digital Hub, you deal directly with the two specialists doing the work, with 25+ years of combined experience across 1,000+ businesses.
Typical agency
Big promises. Thin bench.
Who does the work Junior account managers handle your account
Reporting Long reports full of numbers that do not matter
Approach Set-and-forget management
Execution Platform automation trusted without checking
Accountability Clicks and impressions focus
Synergy Digital Hub
Two specialists. 1,000+ businesses.
Who does the work You work directly with the two specialists doing the work
Experience 25+ years of combined experience across 1,000+ businesses
Reporting Plain-English reports on leads and revenue
Approach Hands-on optimisation with tested changes
Accountability Judged on qualified enquiries and sales
In-house hire
Good intentions. Real constraints.
Who does the work One or two generalists covering every channel
Reporting Manual work across disconnected tools
Approach Limited time for daily optimisation
Execution Few outside benchmarks to learn from
Accountability Hard to benchmark without external data
Results
Real Google Ads Results From The Accounts We Manage
Overall results across the Google Ads accounts we have managed, taken straight from the platform. Account-specific case studies are on the way.
A$1.36M+Ad spend managed
80.4M+Impressions
169,000+Leads generated
1.8M+Ad clicks
Straight from the Google Ads account, all campaigns. Account name hidden for privacy.
Talk to a specialist about Programmatic Advertising
Tell me what you want Programmatic Advertising to achieve and I will suggest where to start.
How I approach Programmatic Advertising
I pilot with a modest budget, inspect delivery reports closely, remove weak placements and scale only what shows value.
How I measure results
I report times ads were actually seen, reach, frequency, enquiries ads helped start and cost per outcome rather than how often ads were shown.
Services that work well with Programmatic Advertising
