Targeting is too broad, which inflates cost per lead.
LinkedIn Advertising for B2B Decision Makers
Reach people by role, seniority, industry and company, and give them reasons to start a conversation.
- Work directly with the specialist who runs your campaigns
- 15+ years in the field and 1,000+ campaigns optimised
- Month-to-month terms and plain-English reporting
Independent, hands-on and accountable. No account-manager hand-offs, no junior staff learning on your budget.
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Spend LinkedIn's premium budget on the right people
LinkedIn is expensive per click compared with other platforms, so precision matters. Its strength is reaching specific professionals, not mass audiences. I build narrow audiences, pair them with offers that match where the buyer is in their journey and measure value in qualified conversations rather than raw leads.
Offers ask for a sales call before the buyer is ready.
Leads from forms never receive timely follow-up.
What my LinkedIn Ads service includes
Audience definition
Job titles, seniority, company lists and exclusions are chosen carefully.
Offer strategy
Guides, webinars and tools suit early research, demos suit later stages.
Lead gen forms
Pre-filled forms increase completions while you control the questions.
Thought-leadership ads
Promote posts from leaders and experts to build credibility.
Account-based tactics
Target named companies and track engagement.
CRM integration
Leads pass into your CRM so quality can be judged.
Why work with hands-on specialists for LinkedIn Ads?
Most agencies pass your account between several people. With Synergy Digital Hub, you deal directly with the two specialists doing the work, with 25+ years of combined experience across 1,000+ businesses.
Typical agency
Big promises. Thin bench.Who does the work
Junior account managers handle your account
Reporting
Long reports full of numbers that do not matter
Approach
Set-and-forget management
Execution
Platform automation trusted without checking
Accountability
Clicks and impressions focus
Synergy Digital Hub
Two specialists. 1,000+ businesses.Who does the work
You work directly with the two specialists doing the work
Experience
25+ years of combined experience across 1,000+ businesses
Reporting
Plain-English reports on leads and revenue
Approach
Hands-on optimisation with tested changes
Accountability
Judged on qualified enquiries and sales
In-house hire
Good intentions. Real constraints.Who does the work
One or two generalists covering every channel
Reporting
Manual work across disconnected tools
Approach
Limited time for daily optimisation
Execution
Few outside benchmarks to learn from
Accountability
Hard to benchmark without external data
Talk to a specialist about LinkedIn Ads
Tell me what you want LinkedIn Ads to achieve and I will suggest where to start.
How I approach LinkedIn Ads
I test a small number of tightly defined audiences and offers, then expand once cost per qualified lead is understood.
How I measure results
I report cost of each lead, lead quality, opportunities created and engagement from target accounts.
LinkedIn Ads questions answered
Why is LinkedIn more expensive?
Because of the precise professional targeting available. It is worthwhile when a customer is high value.
What budget is needed?
Usually higher than other social platforms. I advise after sizing your audience.
Can LinkedIn ads work alongside outbound sales?
Yes. Ads can warm up the accounts your sales team is contacting.
Ready to improve your linkedin ads?
Share your goals and current setup, and I will reply with practical next steps for linkedin ads. You can also contact me directly.