Google Performance Max Managed With Control and Clarity
Use Google's automation where it helps, and give it the signals, assets and limits it needs to work for your business.
Work directly with the specialist who runs your campaigns
15+ years in the field and 1,000+ campaigns optimised
Month-to-month terms and plain-English reporting
Independent, hands-on and accountable. No account-manager hand-offs, no junior staff learning on your budget.
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What do you want your ads to deliver?
★★★★★
“Demonstrates deep knowledge with Google Ads, and presents like a true professional”
★★★★★
“great work done with minimal fuss. responded well to feedback.”
★★★★★
“Very knowledgeable across multiple platforms. Was also very flexible to reschedule appointments. Got the job done on time. Highly recommend, you will not be disappointed.”
Get automation working towards the right goal
Performance Max spreads your budget across Search, Shopping, YouTube, Display, Discover and Gmail. It can deliver strong results, but only when it is fed good conversion data and sensible structure. Poor signals teach it to chase cheap, low-value actions, so most of my work is in the inputs.
01
The campaign optimises for low-value actions such as page views.
02
It spends heavily on brand searches you would have won anyway.
03
Reports reveal little about which placements are driving results.
What my Google Performance Max service includes
01
Conversion signal review
I make sure the actions and values sent to Google reflect real business outcomes.
02
Asset group design
Assets are grouped by product, service or audience theme.
03
Audience signals
Customer lists and custom segments guide the system early on.
04
Brand exclusions
Controls reduce branded search overlap.
05
Search term insights
I examine category and search term reports for waste and opportunity.
06
Test and learn plan
Changes are made in measured steps so learning is not reset constantly.
Why work with hands-on specialists for Google Performance Max?
Most agencies pass your account between several people. With Synergy Digital Hub, you deal directly with the two specialists doing the work, with 25+ years of combined experience across 1,000+ businesses.
Typical agency
Big promises. Thin bench.
Who does the work Junior account managers handle your account
Reporting Long reports full of numbers that do not matter
Approach Set-and-forget management
Execution Platform automation trusted without checking
Accountability Clicks and impressions focus
Synergy Digital Hub
Two specialists. 1,000+ businesses.
Who does the work You work directly with the two specialists doing the work
Experience 25+ years of combined experience across 1,000+ businesses
Reporting Plain-English reports on leads and revenue
Approach Hands-on optimisation with tested changes
Accountability Judged on qualified enquiries and sales
In-house hire
Good intentions. Real constraints.
Who does the work One or two generalists covering every channel
Reporting Manual work across disconnected tools
Approach Limited time for daily optimisation
Execution Few outside benchmarks to learn from
Accountability Hard to benchmark without external data
Results
Real Google Ads Results From The Accounts We Manage
Overall results across the Google Ads accounts we have managed, taken straight from the platform. Account-specific case studies are on the way.
A$1.36M+Ad spend managed
80.4M+Impressions
169,000+Leads generated
1.8M+Ad clicks
Straight from the Google Ads account, all campaigns. Account name hidden for privacy.
Talk to a specialist about Google Performance Max
Tell me what you want Google Performance Max to achieve and I will suggest where to start.
How I approach Google Performance Max
I assess whether Performance Max suits your account, set it up with clean data and review results over longer windows to avoid knee-jerk changes.
How I measure results
I report conversion value, money made for every dollar spent on ads, new customer share and how results compare to Search and Shopping.
Services that work well with Google Performance Max
