Microsoft Ads Management to Reach Bing Search Audiences
Capture additional high-intent searches across Bing, Yahoo, Microsoft Edge and partner sites.
Work directly with the specialist who runs your campaigns
15+ years in the field and 1,000+ campaigns optimised
Month-to-month terms and plain-English reporting
Independent, hands-on and accountable. No account-manager hand-offs, no junior staff learning on your budget.
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★★★★★
“Very knowledgeable across multiple platforms. Was also very flexible to reschedule appointments. Got the job done on time. Highly recommend, you will not be disappointed.”
★★★★★
“Absolutely amazing! I'm incredibly impressed with the service and the finished product that Arsh provided—well beyond my expectations. I will definitely be using his services again!”
★★★★★
“Demonstrates deep knowledge with Google Ads, and presents like a true professional”
Add a second search channel without doubling your workload
Microsoft Advertising has a smaller audience than Google, but it often attracts different demographics, including older and desktop-heavy users, and typically sees less competition. Many advertisers get decent results by importing Google campaigns, but real gains come from tailoring bids, audiences and ad copy to how Bing users behave.
01
Campaigns were imported once and have never been adjusted for Microsoft's platform.
You are unsure whether Bing traffic is worth the budget.
What my Microsoft Ads service includes
01
Google Ads import and cleanup
Campaigns are imported, then adapted to Microsoft's settings and policies.
02
UET tag and conversion setup
Tracking is installed and tested so results can be measured.
03
Audience and device bidding
Adjustments reflect who actually converts on Bing.
04
LinkedIn profile targeting
Where relevant, target by company, industry or job function.
05
Shopping and feed set-up
Product ads run through Merchant Center feeds for retailers.
06
Performance comparison
Side-by-side reporting shows how Microsoft performs against Google.
Why work with hands-on specialists for Microsoft Ads?
Most agencies pass your account between several people. With Synergy Digital Hub, you deal directly with the two specialists doing the work, with 25+ years of combined experience across 1,000+ businesses.
Typical agency
Big promises. Thin bench.
Who does the work Junior account managers handle your account
Reporting Long reports full of numbers that do not matter
Approach Set-and-forget management
Execution Platform automation trusted without checking
Accountability Clicks and impressions focus
Synergy Digital Hub
Two specialists. 1,000+ businesses.
Who does the work You work directly with the two specialists doing the work
Experience 25+ years of combined experience across 1,000+ businesses
Reporting Plain-English reports on leads and revenue
Approach Hands-on optimisation with tested changes
Accountability Judged on qualified enquiries and sales
In-house hire
Good intentions. Real constraints.
Who does the work One or two generalists covering every channel
Reporting Manual work across disconnected tools
Approach Limited time for daily optimisation
Execution Few outside benchmarks to learn from
Accountability Hard to benchmark without external data
Results
Real Google Ads Results From The Accounts We Manage
Overall results across the Google Ads accounts we have managed, taken straight from the platform. Account-specific case studies are on the way.
A$1.36M+Ad spend managed
80.4M+Impressions
169,000+Leads generated
1.8M+Ad clicks
Straight from the Google Ads account, all campaigns. Account name hidden for privacy.
Talk to a specialist about Microsoft Ads
Tell me what you want Microsoft Ads to achieve and I will suggest where to start.
How I approach Microsoft Ads
I begin with a measured test budget, compare results against your Google account and increase spend only if cost per lead supports it.
How I measure results
I report cost of each lead, share of visitors who enquire and share of search volume captured compared with your Google Ads campaigns.
